ABOUT US

The challenge:
A broad product portfolio has 'something for everyone' and can therefore theoretically extract the most value from the market. But the cost and complexity of a broad portfolio often weighs heavily on profit margins, while an unstructured offering is confusing for consumers and customers. Portfolio rationalisation based on profitability, while improving margins, often leaves value in the market and is not a key to unlock organic growth.

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The solution:
We are masters of optimal portfolio creation: we build portfolios that extract the maximum value from the market at minimum cost. We bring structure to any existing portfolio, supervise new product development and we brief purchasing for needs that are insufficiently covered by your existing portfolio. And for product categories where this is relevant, we bring and keep the portfolio up to date and on-trend. 

We don't leave until the job is done.